Unboxing Subscription Boxes- How to Choose a Box that's Perfect for You

According to Google, a subscription box is a package of retail products sent directly to a customer on a reoccurring basis. Subscription boxes are a new marketing strategy and a method of product distribution. This fast growing business model allows companies to curate and send specialized products "handpicked" just for you straight to your door. The first step of subscribing to a "box" is for members to complete a profile of their likes and dislikes depending on the products for that particular box. Once the profile is complete, members pay anywhere between $10 to upwards of $100 per month to have these products shipped directly to their front door.

 

Forbes Magazine published an article in 2014, asking the question if these subscription boxes are worth the money. Birchbox, arguably the most recognized name in the "Box Pop" world, has over $96 million annually in sales. But with this amount of success, is the Subscription Box worth it for the customer? Birchbox specializes in beauty and grooming products and sends sample & full size items to their subscribers, and most of the reviews I've read have been really positive.

 

So, with the thousands of Subscription Boxes available today, how do you choose the box that's right for you?

• First step is figuring out what you want to be surprised with every month. Nothing worse than getting a surprise that doesn't excite you.
• Next step is figuring out your budget for that category, if you want to spend anywhere between $10 to $100 per month, there's a box for you.
• Third step is finding the box in that category within your budget that best fits your needs. Ask yourself, what am I looking to gain from this subscription box? If you're into beauty, you may be looking to find bright lipsticks that match your complexion. If you're into gadgets, you may want new phone accessories that boost productivity.
• Final step, and this may be the most difficult, is to choose a box! This could also be the most fun part because YouTube, Google, and Social Media sites are great places to research subscription boxes. Look for reviews and YouTube videos of actual subscribers who detail the contents of their boxes. Don't overwhelm yourself with options, and trust your instinct.

Websites like Subscription Boxes and My Subscription Addiction can help filter the clutter of box pop.  Now that you're well equipped to purchase your first or even next subscription box, comment below on what's your favorite and why.