Just in case you missed it, Beyonce', AKA Queen Bey, debuted a visual album (Lemonade) on Saturday, April 23 2016 and the Bee Hive went into a frenzy! 🐝
Here's the genius in the marketing strategy for Lemonade. First, the event was aired on HBO on a weekend where HBO was free to all customers. Second, the album is only available on Tidal, which is the brainchild of Bey's husband Jay-Z. Third, in perfect Beyonce' fashion, she kept the audience guessing and the hive was buzzing. 🐝
I'm not here to talk about whether or not Jay-Z cheated and who he cheated with. I'm here to discuss one of the underlying messages in Lemonade-- Women's Leadership. Follow along as I decode the Leadership message as the visual of Lemonade plays out. 🍋
- Intuition- A woman's intuition is a very real and very powerful thing. Sometimes referred to as "A Gift & A Curse" |track- Pray you Catch me|
- Relying on our intuition plays a role in leading others because you need a level of trust and confidence that those who follow can keep up.
- Denial- Should you change who you are to fit the perception of others? Or should you grow a thick skin because people still won't accept the "new you".
- BEING AUTHENTIC is a very hot topic. No matter what you do or how you do it, not everyone is going to like it...and that's okay! Whatever your "hot sauce" is keep it in your bag and confidently know that you're unique. |track- Hold Up|
- At the end of this stage there is a monster truck crushing cars, to me, this illustrates the crushing of egos and false perceptions.
- Anger- The most disrespected, unprotected, and neglected asset in America is the Black Woman. |track- Don't Hurt Yourself|
- The gender gap of women in America has always been a concern and we have to work hard to bridge this gap. Women of Color have to work twice as hard to make this come full circle.
- Apathy- Don't EVER apologize for being yourself! Many times women apologize for their ideas, for speaking up, for their emotions when it's not necessary to do so. |track- Sorry|
- Everyone has a certain leadership style that works for them. Women in particular need to have a certain level of emotional intelligence in order to effectively lead others.
- Emptiness- Work hard for your money and be confident! |track- 6 Inch Heels|
- Overall, hard work trumps all else and being confident in your hard work, improves your credibility.
- Accountability- The strong women & mothers in your life are irreplaceable. Don't take them for granted. Our fathers also make us strong so that we can survive anything. |track- Daddy Lessons|
- Parents are the people in our lives who support us no matter what! Women are mothers, daughters, aunts, friends, role models to others and need to fully support each other in order to climb together.
- Reformation- Only way to go is UP. Women standing together can achieve greatness! |track- Love Drought|
- "1000 girls raise their Arms....there is a curse that will be broken." This curse is inequality!
- Forgiveness- Not everything works out the way you want. |track- SandCastles|
- By nature, women are planners. We have a certain way things should go in our lives, and when those plans don't work out accordingly, we have to come up with Plan B, then C, and sometimes D.
- Resurrection- "It's time to listen....It's time to Fight Forward". |track- Forward|
- #ItsTIME for Women's leadership to be propelled to the next level. #ItsTime for Equality #ItsTime for Diversity #ItsTime for Inclusion Network of Executive Women
- Hope- "I'm going to Keep Running Cause a Winner doesn't Quit on Themselves!" |track- Freedom|
- Despite the current circumstances of Women's Leadership, we have to keep the subject top of mind to make strides within our industries. Don't give up because you can make a difference.
- Redemption- "I was served lemons, but I made Lemonade". |track- All Night|
- When women stand together and support one another, we can accomplish GREATNESS!
- Formation- Get In Formation-- Information |track- Formation|
- Expand your knowledge, never stop learning, grow, and become wiser about the issues that affect your community.
Hopefully the beehive doesn't attack me for my thoughts on their Queen's song. I simply wanted to relate the album to something I'm passionate about because I really don't care if Jay-Z cheated or with whom. 🍋🐝✌
